About us

Established in 2006, Fineway International Trading LLC, a division of TALAL Group, began its journey with an annual turnover of USD 10 million, supported by a team of 65 trained professionals and a strong logistics network of 30 vehicles. Previously known as Al Zafaran Al Jadeed Trading LLC, the company was founded by an experienced professional marketing team and has grown into a trusted name in the UAE’s trading and distribution sector.

With over 18 years of experience, Fineway International Trading LLC has become a leading distributor of Household and Kitchen Items in the UAE. Our commitment to quality, innovation, and customer satisfaction has helped us build a strong and loyal customer base while continuously expanding our operations.

Today, we proudly operate with an annual turnover of USD 25 million, a team of 90+ highly trained professionals, and a robust logistics network of 40+ vehicles. Over the years, Fineway International has established itself as a reliable partner in the Household and Kitchen Items sector, delivering a wide range of quality products to meet the evolving needs of our customers.

Our dedication to excellence, credibility, and customer-focused service drives everything we do. We believe in building long-term relationships by consistently providing reliable products, efficient service, and solutions that contribute to our customers’ success